Like many associations, the Marine Corps Association and Foundation was faced with a tough economy. This forced the Foundation to identify new and transformative ways to reduce expenses and improve productivity.
Trex is the world’s largest manufacturer of wood alternative decking products and is the inventor of the product that revolutionized the composite deck category. Trex continues to perfect its outdoor engineering through a powerful blend of innovation and environmental responsibility. Trex’s wide range of high-performance composite products can be found in more than 42 countries and makes up the largest market share of composite decking in North America.
VCMI wanted to improve their marketing and communications to their members and community, to grow and more effectively spread their message. Measuring the return on investment of the current communication strategy proved challenging. While convenient, their current print fleet was costly to maintain, and the funds used for printing could have been allocated more effectively within the church budget.